Modiface news and trends

L’Oréal To Partner With Amazon On Makeup Tech
Retail // June 04, 2019

L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The tech will allow customers to virtually “try on” lipstick using mobile phone videos or pictures. It will work with multiple...

L’Oreal Buys ModiFace As It Picks Up Pace Of Digital Expansion
Retail // March 19, 2018

L’Oreal, the beauty company, is gearing up to buy ModiFace, the Canadian tech company that makes beauty products for the digital world. In a press release, L’Oreal said it is acquiring 100 percent of ModiFace, which it said is a leader in augmented reality and...

ModiFace Lets Samsung Galaxy S9 Users Try And Buy Makeup
Mobile Applications // March 15, 2018

Many women start their days by — as they call it — “Putting on their face.” ModiFace wants to help them do that by letting them try on an infinite selection of cosmetics from the comfort of their couch. No longer do makeup enthusiasts need...

Walmart Tests Digitally Enhanced Stores
Innovation // November 13, 2017

Walmart has started trialing new digital services in its Mobile County, Alabama supercenter, including ModiFace, a new device that enables customers to digitally test makeup. According to a news report in The Island Packet, John Wimsatt, store manager of the Tillman’s Corner Walmart, said there...

Quick Reads
L’Oréal To Partner With Amazon On Makeup Tech

June 04, 2019
L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The tech will allow customers to virtually “try on” lipstick using mobile phone videos or pictures. It will work with multiple brands, according to reports – including those not owned by […]

L’Oreal Buys ModiFace As It Picks Up Pace Of Digital Expansion

March 19, 2018
L’Oreal, the beauty company, is gearing up to buy ModiFace, the Canadian tech company that makes beauty products for the digital world. In a press release, L’Oreal said it is...

Walmart Tests Digitally Enhanced Stores

November 13, 2017
Walmart has started trialing new digital services in its Mobile County, Alabama supercenter, including ModiFace, a new device that enables customers to digitally test makeup. According to a news report...

ModiFace Embraces Chatbot Commerce

June 23, 2016
In a move that should be officially titled “clash of the retail trends,” augmented reality firm ModiFace has integrated its simulation technology into a chatbot for Facebook. With the aim...