Prime Video news and trends

MoneyLion and MrBeast Partner on $4 Million Financial Literacy Competition
Partnerships // December 19, 2024

MoneyLion launched a partnership with YouTube superstar Jimmy Donaldson, better known as “MrBeast.” The FinTech is partnering on “Beast Games,” a new competition series by MrBeast that premiered on Prime Video Thursday (Dec. 19), according to a press release issued the same day. MoneyLion is...

Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
Mobile Commerce // October 11, 2024

The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives of the two companies said. This new collaboration will make Apple TV+ available to Prime members via Prime Video in...

Amazon Gears Up for More Ads on Prime Video
Retail // October 02, 2024

Amazon is planning to run more advertisements on its top television shows and movies on Prime Video, its streaming service. According to a Wednesday (Oct. 2) interview in the Financial Times (FT) with Vice President of Prime Video Kelly Day, Prime is lining up new...

Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Retail // September 27, 2024

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes ads on the company’s live sports telecasts, including the NFL’s Thursday Night Football, Seeking Alpha reported...

Interviews & Exclusives
Walmart Lags eCommerce While Amazon Laps Mobile Shopping

February 14, 2025
As the battle for eCommerce dominance intensifies, Walmart is making strides in expanding its online presence. The retail giant has elevated its digital sales and profits, cementing eCommerce as a core element of its strategy. But despite these gains, Walmart still faces a daunting challenge: it remains a distant second to Amazon, whose overwhelming online […]

Walmart Takes Amazon Battle Into New Virtual Spaces

May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty....

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8),...

Walmart Aims to Be an AI Concierge as Amazon Expands Buy With Prime

January 12, 2024
From Walmart looking to be a personal shopping concierge to Amazon expanding its Buy with Prime to more platforms and leveraging tech to help consumers manage their healthcare, the two...

Quick Reads
MoneyLion and MrBeast Partner on $4 Million Financial Literacy Competition

December 19, 2024
MoneyLion launched a partnership with YouTube superstar Jimmy Donaldson, better known as “MrBeast.” The FinTech is partnering on “Beast Games,” a new competition series by MrBeast that premiered on Prime Video Thursday (Dec. 19), according to a press release issued the same day. MoneyLion is also launching the MoneyLion Beast Games Giveaway, a $4.2 million […]

Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options

October 11, 2024
The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives of the two companies...

Amazon Gears Up for More Ads on Prime Video

October 02, 2024
Amazon is planning to run more advertisements on its top television shows and movies on Prime Video, its streaming service. According to a Wednesday (Oct. 2) interview in the Financial...

Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments

September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...