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Tech Over Taste Was No Recipe For Success At The Melt

June 01, 2017
The Melt’s business model has been a bit of a gooey mess over the past six years, its “Grilled Cheese Happiness” motto melting into grilled cheese sadness as the minimalist, tech-driven startup failed to gain traction. The Melt started with some good ideas. Founder Jonathan Kaplan and home appliance company Electrolux had come up with […]