Why Publicity Stunts Go Wrong So Easily

Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

As retailers scramble to implement “the next big thing” in connecting with consumers — mobile, social, anything that’s new — they might be missing an even greater opportunity right under their noses. According to a new study, that old saw email, in many cases, is...

Retail advertising might be fighting a losing battle against technology that increasingly allows consumers to avoid commercials … but a recent study shows that there’s a place where video ads aren’t just tolerated by shoppers, they’re welcomed by them. OOH (out-of-home) digital media at store...

If this paragraph was a mobile video advertisement, the brand responsible for it would have already used up a significant amount of its allotted time in attempting to appeal to millennials. It sounds like a joke, but it kind of isn’t. A new study shows...