Upwork news and trends

Upwork App Connects ChatGPT Users to Expert Freelancers
Partnerships // April 09, 2026

Work marketplace Upwork has launched an app within OpenAI’s ChatGPT that allows businesses to describe their project needs, discover relevant talent and draft job posts. ChatGPT users can get started by connecting the Upwork app in ChatGPT and using prompts such as “@Upwork I need to find an expert to lead an AI integration...

Upwork Says AI Projects Drive Growth in Otherwise Sluggish Labor Market
Gig Economy // November 03, 2025

The labor market remained sluggish in the third quarter, but demand for freelance talent in areas related to artificial intelligence (AI) helped drive 2% year-over-year growth in gross services volume (GSV) at work marketplace Upwork. “In terms of the macro, I’d say things have been...

Upwork Targets Enterprise Businesses With New Acquisitions 
Partnerships // August 07, 2025

Employment marketplace Upwork appears to be expanding beyond its freelancer-focused roots. In releasing its quarterly earnings Thursday (Aug. 7), the company announced it had acquired Bubty, a platform to help enterprises manage a range of workforce models and contract types, such as independent contractors and contingent W-2 workers. Upwork said...

Upwork: Demand for AI Talent Drove Record Revenue in 2024
Gig Economy // February 12, 2025

Work marketplace Upwork earned record revenue in 2024 and attributed its gains in part to artificial intelligence (AI). In an earnings release and other materials issued Wednesday (Feb. 12), the company highlighted AI innovations it added to its marketplace platform and AI talent the platform...

Interviews & Exclusives
CE 100 Index Slips as Shopify’s Surge Not Enough to Offset Fiverr’s Slide

May 08, 2023
The CE 100 Index lost 0.5% in a week crowded with earnings reports. Shopify’s corporate transformation, and resulting 28% gain in share price, was overshadowed a bit by investor concerns over slowing growth in the gig economy and by the threat AI may pose to other sectors.  The “Work” pillar slid 5.2%. Fiverr plummeted by […]

Upwork On Easing Global Gig Economy Payroll Pains

November 04, 2021
The international eCommerce ecosystem has seen unprecedented growth since the pandemic began in March 2020, yielding many opportunities for digital-first businesses to expand internationally — and many are taking active...

Quick Reads
Upwork App Connects ChatGPT Users to Expert Freelancers

April 09, 2026
Work marketplace Upwork has launched an app within OpenAI’s ChatGPT that allows businesses to describe their project needs, discover relevant talent and draft job posts. ChatGPT users can get started by connecting the Upwork app in ChatGPT and using prompts such as “@Upwork I need to find an expert to lead an AI integration for my business,” the company said in a Thursday (April 9) press release. After […]

Upwork Says AI Projects Drive Growth in Otherwise Sluggish Labor Market

November 03, 2025
The labor market remained sluggish in the third quarter, but demand for freelance talent in areas related to artificial intelligence (AI) helped drive 2% year-over-year growth in gross services volume...

Upwork Targets Enterprise Businesses With New Acquisitions 

August 07, 2025
Employment marketplace Upwork appears to be expanding beyond its freelancer-focused roots. In releasing its quarterly earnings Thursday (Aug. 7), the company announced it had acquired Bubty, a platform to help enterprises manage a range of...

Upwork: Demand for AI Talent Drove Record Revenue in 2024

February 12, 2025
Work marketplace Upwork earned record revenue in 2024 and attributed its gains in part to artificial intelligence (AI). In an earnings release and other materials issued Wednesday (Feb. 12), the...