Amazon internal planning documents show that the initiative, dubbed Project Mercury, would place same-day delivery hubs within 10 miles of 80% of U.S. Prime subscribers, according to the report.
Amazon plans to spend $6.8 billion on same-day delivery capacity in the United States this year and next, and the company’s internal analysis forecasts that the project could generate $7.1 billion in economic value over a decade, reach positive cash flow by 2030 and replace spending on traditional delivery facilities, per the report.
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An Amazon spokesperson told Business Insider that the internal projections are preliminary and could change, according to the report.
“That said, it’s no secret that we’re focused on delivering faster for customers, and the expansion of our same-day delivery network is playing a big role in that,” the spokesperson said, per the report. “We continue to invest in fast delivery speed and convenience alongside wide selection and everyday low prices.”
Amazon announced in February that it increased the number of items it delivered to U.S. Prime members the same or next day by 30% in 2025. The company delivered over 8 billion items the same or next day in the U.S.
During 2025, Amazon expanded the geographic reach of same-day and next-day delivery to Prime members in more than 4,000 small cities, towns and rural areas across 44 states; integrated thousands of perishable groceries into its existing same-day delivery service; and expanded same-day prescription delivery through Amazon Pharmacy, using Amazon’s existing same-day delivery network.
Amazon said in a February press release that these “speed improvements come primarily from placing products closer to customers.”
PYMNTS reported in March that Amazon has spent more than a decade automating its logistics network. At that point, the company had deployed more than 1 million robots across its operations and had made acquisitions that steadily extended machine capability deeper into the fulfillment stack.
Amazon announced in August that it hopes to offer drone deliveries in nearly 500 U.S. communities by the end of the year. That will mark a sixfold increase for Amazon’s Prime Air service, which had already delivered hundreds of thousands of packages to customers by drone this year, as of August.
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