Affirm Turns Its App Into a Super App

Affirm app
Image Courtesy of Affirm

Affirm’s app has become a super app, the buy now, pay later (BNPL) network announced Wednesday (Jan. 26).

The Affirm SuperApp is one of two new additions to the company’s product suite, along with a Google Chrome browser extension. The former puts all of Affirm’s shopping, payments and financial services in one destination, while the latter lets consumers use Affirm’s payment solution at almost any retailer’s website.

“We know that consumers want a one-stop shop to manage their finances,” Affirm founder and CEO Max Levchin said in a news release. “Affirm saw this firsthand when we added Savings to our app, which has since attracted more than $300 million in total deposits while driving meaningful engagement.”

The company says the super app gives customers a snapshot into how much they might be able to spend, their cash-back earnings, their savings and their outstanding payments.

It also lets them shop exclusive offers from their favorite stores, shop online or in-store by creating a single-use Affirm virtual card, and manage their payments and savings, whether that means switching on autopay, making early payments or checking the savings they’ve earned.

Read more: Verifone, Affirm Team to Expand BNPL Options

“We also know that consumers value convenience and increasing Affirm’s ubiquity through our browser extension delivers just that,” Levchin added. “Last year, more than half of U.S. consumers browsing the internet used Google Chrome. Now, each of those consumers can pay-over-time with Affirm — whether buying a new sweatshirt or redecorating their home — almost anywhere they shop online.”

Affirm says the Chrome extension is available for download now from the Chrome web store. The company says that during the beta period, it found that users who browsed with the Affirm Chrome extension were more than 30% more likely to pay for a purchase with Affirm.

Last week, Affirm teamed up with digital payments firm Verifone to make Affirm’s payment options accessible through the Verifone network. Through the partnership, merchants can offer customers the ability to pay installments online and in-store and give them access to Affirm’s full range of payment options, including bi-weekly and monthly payments.