Loyalty & Rewards

Loyalty & Rewards
T-Mobile Launches New Loyalty Program, Mobile App
February 08, 2024

T-Mobile has launched a new loyalty program together with an app mobile apps, that helps customers manage the perks and benefits.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Loyalty & Rewards
Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs
February 06, 2024

Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul, their rewards offerings.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Loyalty & Rewards
Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
February 05, 2024

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Loyalty & Rewards
Consumers Want Their Personalized Loyalty Offers Delivered via Email
February 02, 2024

As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Loyalty & Rewards
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want to be rewarded for many other kinds of purchases. Get the Full Story Complete the form to unlock this article...

Loyalty & Rewards
Starbucks Uses AI-Powered Personalized Rewards to Boost Frequency and Spend
January 30, 2024

Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Loyalty & Rewards
CVS Loyalty Chief Says Program Overhaul Driven by Consumer Desire to Keep It Simple
January 22, 2024

Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as retailers expand their offerings, the proliferation of multiple loyalty programs can complicate the consumer experience and pose challenges for both...

Loyalty & Rewards
Flashfood CEO Says App Drives Loyalty for Grocers With Deal-Seeking Shoppers
January 18, 2024

As consumers look for lower-priced grocery options amid ongoing budgetary pressures, Flashfood is seeing its eCommerce marketplace, which sells food that would otherwise go to waste at discounted prices, boost grocers’ sales. Get the Full Story Complete the form to unlock this article and enjoy...

Loyalty & Rewards
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more consumers.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...