Target’s Woes Continue With Gift Card Snafu

A new crisis emerged this week for Target as thousands of consumers reported malfunctioning gift cards, KMSP-TV reported on December 31.

The retailer estimated that upwards of 40,000 customers have been affected by the issue. According to KMSP-TV, the issue began when Target cashiers scanned an incorrect bar code at the register.

Target released a statement urging affected customers to contact the company’s consumer hotline.

This development further complicates Target’s efforts to rectify the situation. But just how much trouble is the retailer in? To understand the big picture at work, read Market Platform Dynamics CEO Karen Webster’s most recent commentary by clicking here.

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