News

McDonald’s Pushes mPOS

MacDonald’s drive toward mobile payments integration continues to roll out internationally as Thai customers who order delivery service will now be able to pay by credit card using a mobile device.

McDonald’s drive toward mobile payments integration continues to roll out internationally as Thai customers who order delivery service will now be able to pay by credit card using a mobile device.

McThai, which operates McDonald’s in Thailand, predicts that through this innovative expansion, delivery service will see a 30 percent uptick, while cashless payments are expected to increase by 10 percent to 20 percent.

“Regardless of location and culture, all customers favor a more elegant purchasing process,” he said. “McDonald’s has adopted a brilliant digital strategy and traveled quite far around the world,” mobile payments expert Bill Aurnhammer told Mobile Commerce Daily.

The Thai expansion is just part of the international fast-food giant’s push toward greater mobile flexibility.

Earlier this month, McDonald’s Sweden integrated mobile payments into its application and late last year MacDonalds egan testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet at locations in Texas.

 

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

Click to comment

TRENDING RIGHT NOW

To Top