McDonald’s drive toward mobile payments integration continues to roll out internationally as Thai customers who order delivery service will now be able to pay by credit card using a mobile device.
McThai, which operates McDonald’s in Thailand, predicts that through this innovative expansion, delivery service will see a 30 percent uptick, while cashless payments are expected to increase by 10 percent to 20 percent.
“Regardless of location and culture, all customers favor a more elegant purchasing process,” he said. “McDonald’s has adopted a brilliant digital strategy and traveled quite far around the world,” mobile payments expert Bill Aurnhammer told Mobile Commerce Daily.
The Thai expansion is just part of the international fast-food giant’s push toward greater mobile flexibility.
Earlier this month, McDonald’s Sweden integrated mobile payments into its application and late last year MacDonalds egan testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet at locations in Texas.
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