Merchant Innovation

Emmy Wins Inspire $67 Amazon Prime Membership Special

The 67th Emmy Awards had one name rattled off during the thank you portion of an acceptance speech Sunday evening (Sept. 20) that doesn’t typically make the list: Jeff Bezos.

During that moment, it became clear that Amazon was much more than just an eCommerce giant or online marketplace. Amazon’s move into television production seemed to pay off after the company picked up five Emmy wins for “Transparent,” Amazon’s original series. And to celebrate that win, Amazon is offering up its Amazon Prime memberships for $67 on Friday, Sept. 25, from midnight ET to 11:59 p.m. PT.

“This has been an incredibly exciting year—with the Golden Globes wins in January and now 12 nominations and five Primetime Emmy wins. We are thrilled to celebrate ‘Transparent’ with our customers by offering a Prime discount,” said Michael Paull, Vice President of Digital Video for Amazon.

“Transparent” star actor Jeffrey Tambor took home the Emmy for Outstanding Lead Actor in a Comedy Series, while the show’s creator, Jill Soloway, won for Outstanding Directing for a Comedy Series. Prime members can watch “Transparent” at no additional cost using the Amazon Video app for TVs, connected devices, phones and tablets, or online. “Transparent” marks the second Amazon show to take home Emmy awards. “Tumble Leaf” took home five Daytime Emmy wins earlier this year.

Next on tap for Amazon’s TV shows are: “Red Oaks” premiering Oct. 9, followed by “The Man in the High Castle” on Nov. 20, and Season 2 of “Transparent” on Dec. 4. Coming in 2016 will be the second seasons of “Mozart in the Jungle,” “Bosch” and “Catastrophe,” along with the debut season of “The New Yorker Presents.”

Amazon just recently announced some new incentives that may push some customers to opt-in to its Prime membership program. The eCommerce giant has partnered with Frontier Communications to offer a free one-year Prime membership to customers who order new high-speed Internet service from Frontier.

Amazon’s annual membership program, which typically costs $99 per year for consumers, comes with features like unlimited free two-day shipping, unlimited streaming of movies, television show episodes and music as well as one- and two-hour delivery in select cities via the Prime Now mobile app.


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New PYMNTS Study: Subscription Commerce Conversion Index – July 2020 

Staying home 24/7 has consumers turning to subscription services for both entertainment and their day-to-day needs. While that’s a great opportunity for providers, it also presents a challenge — 27.4 million consumers are looking to cancel their subscriptions because of friction and cost concerns. In the latest Subscription Commerce Conversion Index, PYMNTS reveals the five key features that can help companies keep subscribers loyal despite today’s challenging economic times.