Ingenico Group, a payments solutions provider, has partnered with Think&Go — a company that specializes in connected screens — to roll out the test of its first connected screen that comes equipped with payments.
Ingenico Labs, which is focused on merging payments into connected objects, will test this new technology with BNP Paribas to enable to contactless multi-payment capabilities. This technology allows consumers to pay in more ways, such as through a contactless payment card or NFC smartphone.
“We are convinced that digitalization of the consumer experience can be taken far beyond the boundaries of the Internet, and that integrating payment into connected advertising screens is a unique opportunity to create new point-of-merchant interaction,” explains Michel Léger, EVP Innovation at Ingenico Group. “This pilot solution is paving the way for new sales opportunities and new consumer journeys such as booking a product on screen and paying the balance when collecting it from a shop. Once again, this new initiative from Ingenico Labs illustrates our technological progress in the areas of connected objects and consumer journeys.”
These screens will be deployed in public spaces, such as shopping centers or airports, to enable consumers to have a more connected experience that enables them to make purchases on the go. It also encourages impulse buying and coupon collecting, Ingenico notes in its release about the launch.
“We are delighted with this strategic partnership between Ingenico Group and Think&Go, introducing multi-payment to connected screens,” comments Vincent Berge, CEO of Think&Go. “We believe that this disruptive technology is a commerce and eCommerce revolution. The screens generate transactions within a split-second, enabling the consumer to make a booking, a purchase or retrieve a coupon, using their mobile phone or bank card, without needing to download an application, with one easy action.”