Digital Banking

BoA Lets Online Banking Customers Enroll In Visa Checkout

Bank of America said on Thursday (March 31) that it will begin pre-selecting eligible Visa cards owned and used by customers to be enrolled in Visa Checkout directly from BoA Online Banking.

In a press release, the firm said that, in a move toward simplifying payments, the enrollment represents one of the first times a bank has integrated cards into Visa Checkout and also provided “seamless” enrollment through its site. The end result is the elimination of additional steps and a streamlined mobile buying solution.

The elimination of redundant steps comes as the firm offers a single sign-in service, and upon enrollment, the customers that have been shopping at participating merchants click on the Visa Checkout button and pay. That eliminates the need to enter or refresh information each time purchases are made. Customers being enrolled through the bank’s site need not go through Visa’s site.

Bank of America said that, with Visa Checkout, there is also the option to enroll multiple cards, both credit and debit, and users can choose the card that is desired at checkout. The card details will then automatically be populated at checkout. The firm noted in the release that it also supports Apple Pay and Android Pay, among other platforms.

In a statement that accompanied the release, David Godsman, emerging payments executive at Bank of America, said: “This is part of our broader payments strategy to deliver solutions that make financial transactions simple, fast and secure and to provide customers with convenient options. Consumers are increasingly shopping online, and with the new simplified enrollment for Visa Checkout, they now can spend less time signing up and more time enjoying the benefits of one-click shopping.”

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