Black Friday Breaks Mobile Shopping Records

Black Friday online shopping hit an all-time high this year, growing 24 percent year-over-year, according to data from Salesforce’s retail intelligence unit.

Fortune reported news that 42 percent of Black Friday orders were placed on a smartphone, while 49 percent were placed on a desktop or laptop computer, marking the first year that computers generated less than half of all online orders.

“When it comes to holiday shopping, shoppers now overwhelmingly choose digital,” said Salesforce.

In addition, Adobe Analytics, which measures 80 percent of digital spending from 100 major U.S. retailers, saw a record $5.03 billion spent online by the end of Black Friday, an increase of 17 percent from a year ago. In fact, purchases made on mobile devices accounted for nearly 37 percent of total revenue that day, according to Adobe.

Both Black Friday and Thanksgiving online spending levels set new all-time records.

With so many choosing to shop online, analytics firm ShopperTrak reported that foot traffic to physical retail stores saw a minor decline, down 1.6 percent for Thanksgiving and Black Friday, and down just 1 percent for Black Friday itself.

“There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable,” Brian Field, senior director of advisory services for ShopperTrak, said in a statement to CNBC.



On Tuesday, April 7, 2020 at 12:00 PM (ET) join PYMNTS CEO, Karen Webster and panelists from innovative travel companies for an in-depth discussion on the state of travel in the midst of the COVID-19 pandemic and beyond.