Retail

Apple’s New Mac Pro To Debut In December

Apple’s Mac Pro, which according to some reports is the tech giant’s most powerful computer, will debut in December at a retail price of $5,999.

CNBC reports that the starting price does not include a display. The 6K Pro Display XDR will be available to accompany the Mac Pro, but that retails for an additional $4,999. That means the total setup would cost roughly $11,000 before taxes and ancillary items. The display stand costs another $1,000.

There is no official December release date yet.

The site notes that the computer is not geared toward everyone, but targets professionals who need a high level of computing power, such as video editors and those who work with music for media.

In its June announcement of the Mac Pro, Apple said the computer is capable of editing three separate 8K video files at the same time – now, with the most recent announcement, that number has been expanded to six simultaneous 8K videos in Final Cut Pro, as reported by The Verge.

In another announcement on Wednesday (Nov. 12), the company said its 16-inch MacBook Pro is available for sale via preorder and will be in stores by the end of this week. The starting price is $2,399.99.

Bloomberg has noted that the Mac computers continue to encompass a significant portion of the company’s top line, having contributed about $26 billion in fiscal 2019, representing as much as 10 percent of revenues. That contribution comes even as Apple has set its sights on other hardware sales, including portable devices like the iPad and iPad Pro.

The MacBook Pro laptop is Apple’s highest-end portable computer offering, and has both a faster processor and larger screen than the firm’s other offerings. The models have processors from Intel rather than Apple chips.

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