As it launches larger and more interactive stores, Foot Locker is working with Nike. The retailer’s Power locations are said to be four times larger than its usual mall locations, and one is set to open this weekend in New York City, CNBC reported.
The new store in the city’s Washington Heights neighborhood has kids’ and women’s merchandise downstairs and men’s items upstairs. It also offers a lounge area with flat-screen televisions and seating for events. Shoppers can pick up their eCommerce orders from on-site lockers. The store is also unique in that it is the first location where Nike has made some of its proprietary technology available in another merchant’s store.
Within the space, Nike loyalty members can scan a bar code through the brand’s app to receive free swag like sunglasses, and also have the opportunity to win a free pair of sneakers and buy exclusive items. The sporting goods brand has also brought introduced some of the experimental items from its Nike Live store in Los Angeles.
Nike Vice President of Global Sales Ann Hebert said, according to the outlet, “This is a big deal for us. It’s not something that we traditionally do.” However, she noted that the brand has worked with the retailer for decades, and that Nike can’t keep expanding its business on its own – particularly in neighborhoods where it doesn’t have a store.
In separate news, news surfaced earlier this year that Foot Locker invested $100 million in the online platform Goat Group. At the time, it was reported that the retailer had upwards of 3,000 stores in 27 countries, many of which could serve as locations to feature Goat Group’s products. Goat Group, which is named for the sports acronym “greatest of all time,” was started by college friends Eddy Lu and Daishin Sugano in 2015.