Goodwill Partners With Entrupy To Verify Designer Luxury Items


Product authentication technology company Entrupy has announced that will be implementing its artificial intelligence-based solution to verify luxury and designer items sold through the site. is an online auction site created, owned and operated by the nonprofit Goodwill of Orange County, California. All revenue generated from the site funds Goodwill’s many programs and services for people with disabilities and other needs.

Entrupy’s solution uses machine learning algorithms and computer-vision technology to verify items with 99.1 percent accuracy. The company’s database includes millions of data points from real and fake goods spanning 100 years from brands including Balenciaga, Bottega Veneta, Burberry, Celine, Chanel, Chloe, Coach, Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, Prada and YSL/Saint Laurent. There are plans to add authentication of more product categories in early 2019.

The deployment of Entrupy’s authentication solution will be included in 125 Goodwill agencies across the United States. Each verified item will receive an Entrupy Certificate of Authenticity and financial guarantee, resulting in greater returns from the public’s donations.

“Over the years, has benefited from our local community’s generous donations of high-end items. At the same time, we’ve witnessed ‘Caveat Emptor’ first hand, and that skepticism keeps us from maximizing the full value of that generosity,” Ryan Smith, senior director online operations at, said in a press release. “With the Entrupy Certificate of Authenticity, shoppers can feel confident about their transaction and great about themselves, because their purchase benefits the Goodwill mission to change lives through the power of work.”

“We’re elated to contribute to Goodwill’s ability to make a real difference in communities across the country,” said Entrupy Co-Founder and CEO Vidyuth Srinivasan. “When shoppers know they’re fully protected, they’re much more likely to value an item at its real worth. We’re thrilled that our technology will enable to sell against that worth so they continue supporting those in need.”


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