Blue Apron has introduced a brand-new offering called Knick Knacks, which are specialty recipe ingredient kits that let people combine a chosen protein and produce. They also come with step-by-step recipes to prepare the meal, according to reports.
John Adler, VP of culinary at Blue Apron, said the company is going to launch the product on eCommerce site Jet’s City Grocery platform, “where consumers can conveniently add Knick Knacks, bundled with their choice of protein and produce, during their shopping routine.”
Adler said he wants to influence and motivate home cooks with the product.
“Our promise, through every product we create, is to inspire and support home cooks by bringing quality, discovery and convenience to their meal experiences,” Adler said. “We are proud to introduce Knick Knacks as our latest culinary innovation, which gives consumers the ‘secret sauce’ – from our test kitchen to their home – to create a delicious meal, while allowing for the flexibility to customize certain ingredients based on their personal preferences.”
Jet is the first to have a slew of different Knick Knacks for same-day or following-day delivery across the New York City area.
Walmart acquired Jet in 2016 in an aim to target urban areas and millennials with spending power, which are two markets that Walmart would like to penetrate.
“We are excited to expand our relationship with Blue Apron by being the first retailer to offer the new Knick Knacks recipe kits via Jet City Grocery,” said Simon Belsham, president of Jet. “With the flexibility of the Knick Knacks portfolio and Jet’s ability to bundle the additional needed grocery items, we are able to offer a seamless and convenient shopping experience for our urban consumers.”
The first recipe kits will include Creamy Shrimp Gnocchi, Japanese-Style Steak & Rice Bowl, Mexican-Spiced Chicken Quinoa Bowl and Za’atar-Spiced Chicken.