To provide another contactless way for consumers to receive their orders, Domino's Pizza, Inc. unveiled its Domino’s Carside Delivery service. The offering is a contactless carryout method that diners can opt for when they make their prepaid eCommerce orders and can be used at stores throughout the nation per an announcement.
Diners who make a prepaid digital carryout order will see the choice of Domino’s Carside Delivery. After making that selection, they will be asked to input information about their vehicles such as make, model and color that will help make them identifiable at the time they come to a location of the pizza chain.
In addition, diners can also request that their order be delivered to the back seat, the passenger side, the trunk or a choice to be determined at the time they get to the store. Diners can tell the restaurant that they have pulled up to the store by sending a text message or tapping a button on the Domino’s Tracker page.
Once they complete that step, a staffer from the restaurant will deliver the order to the customer’s vehicle. Diners can use the curbside delivery option from 4 p.m. to 9 p.m. in restaurants throughout the country, while further hours depend on the store.
Dennis Maloney, Domino's senior vice president and chief innovation officer, said in the announcement, “Domino's Carside Delivery gives customers the option to stay in their vehicle while a team member delivers their order to them, making for a convenient, contactless carryout experience. It's carryout, delivered.”
As reported in April, restaurants had been on a crazy ride as stay-at-home mandates made them close their doors and sent many of them rushing to digital channels. Successful players such as Domino’s, however, were already adapting. CEO Ritch Allison told CNBC at the time, “We have taken 60 years’ worth of standard operating procedures and rewritten most of them in the last six weeks.”
In April, Domino’s reported that its worldwide retail sales increased 4.4 percent in Q1 as it moved to fight the pandemic with social distancing procedures and contactless delivery. The pizza chain reported 1.6 percent of U.S. same-store sales growth and 1.5 percent of international same-store sales growth.