The DIY-U by Lowe’s portal features limited-seat monthly livestreams and relaunched in-store Lowe’s kids and adult workshops, the release stated. Each month, there will be two livestreams for up to 1,000 registrants each, an in-person kids’ workshop for children ages 5-12 and two adult in-person workshops in all stores.
Each workshop will be hosted by Lowe’s Red Vest store associates. Lowe’s new virtual workshop experiences will also allow customers to shop and add supplies to their cart in real time and receive live answers to project questions from Lowe’s Red Vest experts, according to the release.
“As new generations and new customers embrace DIY, we recognize how valuable our Red Vest store associates can be in providing project ‘how to’ help and expertise,” said Lowe’s Executive Vice President and chief Brand and Marketing Officer Marisa Thalberg in the release. “With the launch of DIY-U by Lowe’s, we are making sure that support and a DIY community is available where, when and how people most want it: in-store, live and interactive online, or online on-demand. We believe this is going to be the ultimate DIY resource that is informative, fun and motivational for everyone.”
Both workshop formats will open for registration the first of each month and feature relevant, seasonal-inspired themes, the release stated.
The March schedule includes “A Bathroom Refresh You Can Do Yourself (How to Install a Vanity),” “Kids Workshop: Shoot the Moon (Build a Game to Compete for the Highest Score)” and “Make Your Home Office Work for You (How to Wallpaper a Room).”
Last week, Lowe’s partnered with online grocery platform Instacart on same-day delivery of about 20,000 home improvement items from Lowe’s, including small home appliances, building supplies, light fixtures and garden and outdoor materials.