Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
September 11, 2023  |  Retail

In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations,...

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Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
July 31, 2023  |  Connected Economy

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
July 14, 2023  |  Connected Economy

The share of Generation Z consumers living paycheck-to-paycheck has more resembled a roller coaster than a traditional economic trajectory. This financial insecurity has impacted the...

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Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. Get the Full Story Complete the...

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The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

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PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
June 20, 2023  |  Connected Economy

Credit remains a lifeline for Generation Z — if they’ve got access to it in the first place. Get the Full Story Complete the form...

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Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
June 04, 2023  |  Retail

As older consumers look for ways to reduce their grocery spending in the face of elevated food inflation, most young shoppers continue to splurge on...

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