Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

‘Finfluencers’ Come Under Fire Amid New Social Media Controversy

‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
March 19, 2024  |  Personal Finance

Social media is very much under the microscope lately due to the controversy surrounding a potential TikTok ban and various cases regarding its regulation in front of the...

READ MORE >
Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

READ MORE >
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

READ MORE >
Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
January 31, 2024  |  Credit Cards

Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are...

READ MORE >
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
January 26, 2024  |  Earnings

The enthusiasm to tap into credit lines and to spend on experiences continues unabated — and has been illuminated in stark relief by the latest...

READ MORE >
What Brands and Retailers Need to Know About the Gen Z Consumer
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024  |  Consumer Insights

Gen Z – don’t forget about them.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

READ MORE >
Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
December 04, 2023  |  Connected Economy

In a digital age where making meaningful connections can be challenging, Bumble For Friends is making it easier for people to connect and make friends online....

READ MORE >
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

READ MORE >
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
November 01, 2023  |  Earnings

Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. Get the...

READ MORE >