Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive

Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
June 16, 2025  |  Consumer Insights

The most digitally-native cohort is rapidly reshaping the financial services landscape. With their purchasing power projected to reach $12 trillion in just five years and...

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Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
June 11, 2025  |  Digital-First Banking

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and...

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Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
May 06, 2025  |  Retail

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks. Get the Full Story Complete...

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Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
April 17, 2025  |  Earnings

If the general attitude of global business is based on economic uncertainty, American Express (Amex) never got that email. Get the Full Story Complete the...

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Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
April 10, 2025  |  Payment Methods

Credit cards remain among the most popular vehicles for payments — for both planned and unplanned expenses — and for many consumers, stretching out payments...

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From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
April 04, 2025  |  B2B Payments

Digitizing B2B payments is typically a one-way street. Businesses don’t typically revert to paper payments after embracing technological advancement. Get the Full Story Complete the form...

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Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
March 14, 2025  |  Consumer Insights

Generation Z saw the sharpest increase in the number of people living paycheck to paycheck over the past two years. Get the Full Story Complete...

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Facebook Marketplace Keeps Younger Users Tuned to Platform
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025  |  Social Commerce

While Facebook is losing ground with younger users, its resale platform is a different story. Get the Full Story Complete the form to unlock this...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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