Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
January 03, 2025  |  Retail

While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online...

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Amazon Relaunches Discount Flights for Younger Prime Members
Amazon Relaunches Discount Flights for Younger Prime Members
December 04, 2024  |  Travel Payments

Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
November 18, 2024  |  Mobile

FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. Get the Full Story Complete the form to unlock this...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. Get the Full Story Complete the form to unlock this article...

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