Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Brightfin Debuts Gen Z-Focused Financial Wellness App
Brightfin Debuts Gen Z-Focused Financial Wellness App
July 18, 2024  |  Personal Finance

Brightfin has debuted its financial wellness app, aimed at helping younger consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Insurance Industry $500 Billion Digital Shift Driven by Gen Z Expectations
Insurance Industry $500 Billion Digital Shift Driven by Gen Z Expectations
July 17, 2024  |  Digital Payments

As the second half of 2024 unfolds, the insurance sector finds itself in the midst of a profound shift. How profound? According to at least...

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Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Spain Emerges as Pivotal Player Within EU’s Digital Strategy
July 11, 2024  |  Connected Economy

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World...

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Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
Exclusive: Visa Aims Value-Added Services at Helping Banks Capture Gen Z Loyalty
July 08, 2024  |  VISA

There’s the payment and then there’s everything that happens around it. That’s why financial services companies, from insurance to FinTechs to enterprise-grade banks, add services...

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France’s Gen Zers Top Digital Engagement Country Rankings
France’s Gen Zers Top Digital Engagement Country Rankings
July 08, 2024  |  Connected Economy

Although France checks in seventh — the first country below the median — in the recently released landmark report by PYMNTS Intelligence, “How the World...

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. Get the Full Story Complete the form to unlock this article...

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Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay Their Bills
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024  |  Consumer Insights

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly...

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62% of FinTechs Develop Products With Gen Z Consumers in Mind
62% of FinTechs Develop Products With Gen Z Consumers in Mind
June 18, 2024  |  Gen Z

As we recently reported, credit unions (CUs) are aggressively marketing toward Generation Z consumers. Ninety-five percent of them are focused on convincing Gen Z to...

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Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
June 14, 2024  |  Retail

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and...

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