Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
January 26, 2024  |  Earnings

The enthusiasm to tap into credit lines and to spend on experiences continues unabated — and has been illuminated in stark relief by the latest...

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What Brands and Retailers Need to Know About the Gen Z Consumer
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024  |  Consumer Insights

Gen Z – don’t forget about them.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
December 04, 2023  |  Connected Economy

In a digital age where making meaningful connections can be challenging, Bumble For Friends is making it easier for people to connect and make friends online....

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Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

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Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
November 01, 2023  |  Earnings

Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. Get the...

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Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
October 11, 2023  |  Biometrics

Biometric authentication, a technology that uses unique physical or behavioral traits for identity verification, has gained popularity in recent years.  Get the Full Story Complete...

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High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
September 29, 2023  |  Consumer Finance

Credit card installment plans for common purchases are gaining popularity among consumers, who are drawn to the flexibility they offer in managing their spending and...

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Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
September 11, 2023  |  Retail

In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations,...

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Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
July 31, 2023  |  Connected Economy

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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