Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy

Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
May 22, 2024  |  Credit Unions

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

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What Generation Z Wants From Their Bank
What Generation Z Wants From Their Bank
April 15, 2024  |  Banking

There are 69 million consumers in the U.S. who are between the ages of 12 and 27. They are described as the first digitally-native generation...

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Credit Unions Want Gen Z’s Deposits and Loyalty
Credit Unions Want Gen Z’s Deposits and Loyalty
April 12, 2024  |  Credit Unions

For traditional financial services providers — chiefly credit unions — the future belongs to youth. Get the Full Story Complete the form to unlock this...

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Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
April 03, 2024  |  Retail

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. Get the Full Story Complete the...

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Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
March 25, 2024  |  Retail

Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. Get...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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Gen Z Proves Hardest for BNPL Providers to Please
Gen Z Proves Hardest for BNPL Providers to Please
March 21, 2024  |  BNPL

While the vast majority of consumers are highly satisfied with their buy now, pay later (BNPL) experiences, PYMNTS Intelligence research finds that many Gen Z...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  Get...

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