marketing

AI Collaboration Marks ‘Next Phase’ of eCommerce Development
AI Collaboration Marks ‘Next Phase’ of eCommerce Development
October 15, 2024  |  artificial intelligence

Recent advancements in AI-assisted editing platforms could boost productivity for eCommerce teams, enabling faster creation of everything from multilingual product descriptions to marketing copy. Get...

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Making Sense of B2B2C Marketing’s Growing Role Across Connected Commerce
Making Sense of B2B2C Marketing’s Growing Role Across Connected Commerce
October 11, 2024  |  Partnerships

Business-to-business-to-consumer (B2B2C) marketing may look like a word salad at first glance. Get the Full Story Complete the form to unlock this article and enjoy...

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Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. Get the Full Story Complete the form to unlock this article...

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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
September 27, 2024  |  Amazon

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...

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Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. Get the Full Story Complete the form to unlock this article and enjoy...

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How AI, Personalization and Instant Engagement Are Transforming B2B Marketing
How AI, Personalization and Instant Engagement Are Transforming B2B Marketing
September 26, 2024  |  B2B Payments

When technology advances, everything changes. And that couldn’t be truer across the B2B landscape — particularly when it comes to marketing. Get the Full Story...

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Vroom Completes Business Wind-Down; Shifts Focus to Core Assets
Vroom Completes Business Wind-Down; Shifts Focus to Core Assets
September 23, 2024  |  Transportation

In a move to redefine its future, used car digital marketplace Vroom on Tuesday (Sept. 23) said it completed the wind-down of its eCommerce and...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  Get the Full Story...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  artificial intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). Get the Full Story Complete the form to unlock this article...

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