Technology offers the benefit of helping QSRs leverage knowledge about their customers’ preferences into stickier relationships. As voice ordering, inventory management and self-service kiosks are becoming more commonplace, artificial intelligence and machine learning let firms automate inventory management and other functions. And, as noted in the Mobile Order-Ahead Tracker, it enables them to build analytics frameworks to help ensure customers keep coming back for more.
$2.05 billion: Projected growth of the self-service kiosk market from 2019 to 2023.
70 percent: Share of fast-food orders placed at the drive-thru.
12 million: Number of members in the Dunkin’ DD Perks mobile app rewards program.
500,000: New members added to the DD Perks program every quarter.
1,000: Number of Dunkin’ locations participating in a new rewards program in April.