Banking's Evolution From Digital-Plus-Physical to Digital-Everywhere

Bank Customers Help Guide Transition to Digital-Everywhere Banking

Consumers expect access to banking wherever they are, yet 37% want to retain access to physical branches, says Barb Jacklin, Wintrust senior vice president, head of retail product and digital customer experience — which means delivering a digital-everywhere experience without losing the human touch. Read more in the “Digital-First Banking Tracker®,” a collaboration with NCR.

Inside the March Tracker
  • Physical interaction still drives value when the right approach is taken, according to Barb Jacklin, head of retail product and digital customer experience for Wintrust Financial Corporation.
  • As consumers leverage mobile apps to access banking wherever they are, FIs must determine how to use their physical footprints to provide the support customers need.
  • Banking customers are reaping the benefits of a more digitized industry, and as FIs adjust their strategies to stay competitive, streamlining omnichannel with a human touch is crucial.

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS.