Digital-First Banking

The Digital-First Banking Tracker®, a PYMNTS collaboration with NCR Corporation, is your go-to monthly resource for updates on trends and changes in digital-first banking.

Inside the November-December Tracker

• An interview with Eric Schuppenhauer, president of consumer lending and national banking at Citizens Financial Group, on the importance of crafting an omnichannel strategy that allows for a consistent banking experience across all channels
• The latest digital first banking trends, including why 98 percent of consumers who switched banks last year moved to those with brick-and-mortar branches and how Northern Credit Union is offering added convenience to its customers with advanced ATMs
• A Deep Dive examining why digitizing brick-and-mortar branches can give FIs an omnichannel edge as customers’ preferences evolve