2024 Olympics news and trends

Paris Olympics Draws 18% More Sponsor Spending Than 2021
Retail // July 12, 2024

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

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Visa: 78% of Purchases at Paris Olympics Involved Contactless Payments

August 06, 2024
About three-quarters of the international purchases made in Paris during the first weekend of the Olympic Games were made with contactless payments. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Paris Olympics Draws 18% More Sponsor Spending Than 2021

July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to unlock this article and enjoy...