Advertising news and trends

Apple’s Expanded Ad Opportunities for Developers Coming in March
Apple // January 26, 2026

Apple is ready to begin offering app developers an expanded advertising opportunity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Walmart Rolls Out Agentic Advertiser Assistant
Walmart // January 06, 2026

Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Amazon and Walmart See Intent as 2026’s Holy Grail
Retail // December 18, 2025

Among retail’s most dominant themes in 2025 was that the next era of competition is about ecosystem control, not just operational excellence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Google Denies Report It Plans to Bring Ads to AI Chatbot Gemini
artificial intelligence // December 08, 2025

Google denied a Monday (Dec. 8) report by AdWeek that the tech giant plans to bring ads to its artificial intelligence (AI) chatbot Gemini. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

Full Glass Wine Co. Drives Growth With Digital DTC Experience

December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Get the Full Story Complete the form to...

AI Rewrites the Ticket for Car Sales

December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Get the Full Story Complete the...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Quick Reads
Anthropic Says AI Assistant Claude Will Remain Ad-Free

February 04, 2026
Anthropic will not add advertising to its artificial intelligence (AI) assistant Claude, the company said in a Wednesday (Feb. 4) blog post. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Apple’s Expanded Ad Opportunities for Developers Coming in March

January 26, 2026
Apple is ready to begin offering app developers an expanded advertising opportunity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Walmart Rolls Out Agentic Advertiser Assistant

January 06, 2026
Last year, Walmart introduced Marty, an artificial intelligence (AI) super agent for sellers, suppliers and advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Google Denies Report It Plans to Bring Ads to AI Chatbot Gemini

December 08, 2025
Google denied a Monday (Dec. 8) report by AdWeek that the tech giant plans to bring ads to its artificial intelligence (AI) chatbot Gemini. Get the Full Story Complete the...