Advertising/page/2 news and trends

OpenAI Projects Steep Advertising Growth, Targeting $100 Billion by 2030

April 09, 2026
When Everything Looks Like AI, Being Real Becomes the Advantage
artificial intelligence // April 08, 2026

Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the comments asked one question: Is this artificial intelligence (AI)? Le Creuset replied it was not in the comments, and some...

OpenAI Hires Meta Vet as It Preps ChatGPT Ad Launch
artificial intelligence // March 23, 2026

OpenAI is reportedly weeks away from adding advertisements for some U.S. ChatGPT users. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Ad Industry Moves to Set Rules Before AI Agents Control Media Budgets
artificial intelligence // March 02, 2026

As artificial intelligence systems begin to move from generating copy to executing business decisions, the advertising industry is attempting to build infrastructure before the disruption fully arrives. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Perplexity Pulling Sponsored Answers From AI Platform
artificial intelligence // February 18, 2026

Artificial intelligence (AI) startup Perplexity is reportedly moving away from advertising. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

Full Glass Wine Co. Drives Growth With Digital DTC Experience

December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Get the Full Story Complete the form to...

AI Rewrites the Ticket for Car Sales

December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Get the Full Story Complete the...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Quick Reads
OpenAI Projects Steep Advertising Growth, Targeting $100 Billion by 2030

April 09, 2026
OpenAI expects its nascent advertising business to generate $2.5 billion in revenue this year and surge to $100 billion by the end of the decade, according to an Axios report cited by Reuters on Thursday (April 9). The projections underscore the artificial intelligence (AI) company’s push to monetize its user base to help fund the […]

OpenAI Hires Meta Vet as It Preps ChatGPT Ad Launch

March 23, 2026
OpenAI is reportedly weeks away from adding advertisements for some U.S. ChatGPT users. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Perplexity Pulling Sponsored Answers From AI Platform

February 18, 2026
Artificial intelligence (AI) startup Perplexity is reportedly moving away from advertising. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Companies Pivot to Higher-Income Consumers as Middle-Class Spending Drops

February 05, 2026
Apparel, accessories and cosmetics companies are focusing on higher-income consumers, Reuters reported Thursday (Feb. 5). Get the Full Story Complete the form to unlock this article and enjoy unlimited free...