Advertising/page/6 news and trends

Walmart Simplifies Streaming Ads for Mid-Sized Business
Walmart // April 27, 2026

Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number of integrations with technology partners. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

OpenAI Begins Offering Cost-Per-Click Ad Campaigns on ChatGPT
artificial intelligence // April 21, 2026

OpenAI has reportedly begun offering ChatGPT advertising campaigns based on how many users click ads. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Ad Agencies Resolve FTC Charges of Illegal Digital Ad Boycotts
Regulation // April 15, 2026

The Federal Trade Commission (FTC) and eight states have reached a settlement with three advertising agencies that they accused of unlawfully colluding on the placement of digital ads. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

OpenAI Projects Steep Advertising Growth, Targeting $100 Billion by 2030
artificial intelligence // April 09, 2026

OpenAI expects its nascent advertising business to generate $2.5 billion in revenue this year and surge to $100 billion by the end of the decade, according to an Axios report cited by Reuters on Thursday (April 9). The projections underscore the artificial intelligence (AI) company’s...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

Full Glass Wine Co. Drives Growth With Digital DTC Experience

December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Get the Full Story Complete the form to...

AI Rewrites the Ticket for Car Sales

December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Get the Full Story Complete the...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Quick Reads
PayPal Debuts Tool to Help Advertisers ID Customers

April 27, 2026
PayPal has debuted PayPal Ads ID, which it calls an “advertising identifier” rooted in verified commerce relationships. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree […]

Walmart Simplifies Streaming Ads for Mid-Sized Business

April 27, 2026
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number of integrations with technology partners....

OpenAI Begins Offering Cost-Per-Click Ad Campaigns on ChatGPT

April 21, 2026
OpenAI has reportedly begun offering ChatGPT advertising campaigns based on how many users click ads. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Ad Agencies Resolve FTC Charges of Illegal Digital Ad Boycotts

April 15, 2026
The Federal Trade Commission (FTC) and eight states have reached a settlement with three advertising agencies that they accused of unlawfully colluding on the placement of digital ads. Get the...