Allbirds news and trends

Allbirds and the Reality Check Facing Direct-to-Consumer Brands
Retail // January 29, 2026

At a high level, the direct-to-consumer (D2C) model arrived with the promise to eliminate intermediaries, speak directly to customers, and use digital channels to deliver lower prices, tighter feedback loops and cleaner brand narratives. Get the Full Story Complete the form to unlock this article...

Allbirds to Close Full-Price Stores in US and Devote Resources to eCommerce
Retail // January 28, 2026

Global lifestyle footwear brand Allbirds will close its remaining full-price stores in the United States by the end of February. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
Retail // March 24, 2025

In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Allbirds: Consumers Will Pay Full Price for ‘Fresh’ Enough Products
Earnings // May 09, 2024

Economic challenges have consumers pulling back on full-priced purchases, but Allbirds maintains that, if products are novel and relevant enough, shoppers will spring for non-discounted goods. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Interviews & Exclusives
D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

March 24, 2025
In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Dog Days for D2Cs: Allbirds Joins Peloton, Etsy, Warby Parker on List of Fallen Angels

May 11, 2022
They may be some of the best known and well-liked brands around, but the stocks of the so-called direct-to-consumer (D2C) darlings are nothing short of disaster. Get the Full Story...

Quick Reads
Allbirds Becomes NewBird in Pivot From Shoes to AI

April 15, 2026
Allbirds made a name for itself with its shoes fashioned from merino wool. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Allbirds to Close Full-Price Stores in US and Devote Resources to eCommerce

January 28, 2026
Global lifestyle footwear brand Allbirds will close its remaining full-price stores in the United States by the end of February. Get the Full Story Complete the form to unlock this...

Allbirds Q2 Revenue Takes Hit Amid Currency Exchange Headwinds

August 08, 2023
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds on Tuesday (Aug. 8) posted “better-than-expected” second quarter earnings, amid decreases in average selling prices, currency exchange headwinds and an overall challenging macroeconomic environment....

Allbirds Gets Lift From New Physical Stores as Headwinds Persist

November 09, 2022
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds saw a lift in its most recent quarter as the addition of a record number of physical stores helped drive sales. Get the...