Among the varying financial behaviors observed across generations, baby boomers stand out as the sole demographic where proactive financial planners constitute a majority, marking a distinct approach to managing personal finance. The PYMNTS Intelligence report “The Two Money Mindsets Shaping How Consumers Manage Their Finances,”...
A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits. The PYMNTS Intelligence report “The Financial Management Divide: Planners vs. Reactors” surveyed 2,878 U.S. consumers between Jan. 8 and Jan. 20 to...
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of...
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from the How People Pay Report, titled “eCommerce for All: How Consumers Across Generations Make Purchases Online,” found that any generation...
August 19, 2025
By now, generative artificial intelligence has permeated most corners of the digital world. Text- and image-producing algorithms like OpenAI’s ChatGPT, Google’s Gemini and Anthropic’s Claude can handle job applications, recipe creation, business presentations, bedtime stories and more. However, neither innovation nor its embrace by consumers is turning out to be one-size-fits-all. If you ask a […]
August 07, 2025
Among the varying financial behaviors observed across generations, baby boomers stand out as the sole demographic where proactive financial planners constitute a majority, marking a distinct approach to managing personal...
May 29, 2025
A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits. The PYMNTS Intelligence report “The Financial Management...
May 15, 2025
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a...
January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States. Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]
November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage. Nearly 40% of homeowners in the country now own their homes...
November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses data about 62-and-older consumers’ static...
October 08, 2023
America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to...
