Baby Boomers news and trends

For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
Consumer Finance // May 07, 2024

As the title of PYMNTS Intelligence’s most recent New Reality Check report, “The Paycheck-to-Paycheck Report: Why 60 Percent of Gen Z’s Live Paycheck to Paycheck,” makes clear, it’s tough out there for younger adults.  Fifty-nine percent of Generation Z consumers tell PYMNTS Intelligence they now...

Gen Z Small Business Owners Get Personal for Business Loans
SMBs // May 03, 2024

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available if needed. Today’s entrepreneurs can choose from reward-earning credit cards; merchant loans; bank loans; buy...

Young Consumers Turn to Credit to Manage Spending
Personal Finance // April 23, 2024

While most consumers use credit to purchase products or services because of the rewards they can get for doing so, PYMNTS Intelligence reveals, younger shoppers are the only ones to leverage the payment method primarily as a way to manage their spending better. By the Numbers The study “The...

58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
eCommerce // April 23, 2024

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability Can Reduce Cart Abandonment” report in a collaboration with Adobe, merchants shouldn’t take cart abandonment personally. Our data reveals that millennials...

Interviews & Exclusives
New Q1 Data Shows Older Demographics Driving Surge in Travel Spend

May 10, 2024
They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if “Swiftonomics” isn’t part of the trend. A deep dive into PYMNTS Intelligence’s most recent “Last Transactions“ analysis of Q1 consumer spending patterns shows an uptick among […]

Gen Z Small Business Owners Get Personal for Business Loans

May 03, 2024
At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available...

Boomers Lead Trend Toward Paying for Necessities With Subscriptions

April 08, 2024
When you think of subscriptions, an array of products and services likely come to mind.  From streaming services to pet foods to coffee pods to yoga classes, consumers of all...

Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet

April 03, 2024
Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because they store credit- and debit-card...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]

Record-High Share of Americans Have Paid Off Their Homes 

November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage.  Nearly 40% of homeowners in the country now own their homes...

Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans

November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses data about 62-and-older consumers’ static...

Older Americans Help Drive Consumer Spending Power

October 08, 2023
America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to...