Brinker International news and trends

Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
ResTech // November 04, 2024

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...

Brinker International Says Pay-at-the-Table Tech Enhances Dining Experience
Earnings // August 14, 2024

Brinker International has found that its investments in digital tools have improved the experience for both customers and employees at its casual dining restaurants. These improvements have also contributed to the company’s continued profitable and sustainable growth, executives of Brinker International, the owner of Chili’s...

Chili’s Beefs up Advertising as Fast Food Frustrates Diners
Earnings // April 30, 2024

Casual dining company Brinker International wants to capitalize on diner discontent with fast food prices. The company — owner of Chili’s and Maggiano’s — released earnings Tuesday (April 30) showing a 3.3% increase in sales, driven primarily by increased menu pricing and an uptick in dine-in traffic. To continue driving that traffic,...

Brinker Turns Focus From Digital to Physical to Boost Profits
Earnings // January 31, 2024

As casual dining brands look to balance the needs of meeting omnichannel demand and protecting their margins, Chili’s owner Brinker International is turning its focus away from its virtual brands. On a call with analysts Wednesday (Jan. 31) discussing the company’s second-quarter fiscal 2024 earnings...

Quick Reads
Chili’s to Upgrade Servers’ Tablets as Business Turnaround Continues

August 13, 2025
Casual dining restaurant owner Brinker International said Wednesday (Aug. 13) that advertising brought more diners into its Chili’s restaurants during the quarter ended June 25, while operational improvements kept them coming back. Brinker International, which owns Chili’s and Maggiano’s, saw year-over-year comparable sales for the quarter at Chili’s increase by 23.7%, while those at Maggiano’s […]

Brinker International Says Pay-at-the-Table Tech Enhances Dining Experience

August 14, 2024
Brinker International has found that its investments in digital tools have improved the experience for both customers and employees at its casual dining restaurants. These improvements have also contributed to...

Chili’s Beefs up Advertising as Fast Food Frustrates Diners

April 30, 2024
Casual dining company Brinker International wants to capitalize on diner discontent with fast food prices. The company — owner of Chili’s and Maggiano’s — released earnings Tuesday (April 30) showing a 3.3% increase in sales, driven primarily...

Chili’s Parent Brinker Reports Growth Driven by Value and Customer Experience

November 01, 2023
Brinker International, the parent company of casual restaurant chains Chili’s and Maggiano’s, reported strong performance and growth for the quarter ended Sept. 27. During a Wednesday (Nov. 1) earnings call, company executives discussed...