Chief Marketing Officers news and trends

CMOs Discover GenAI as Market Research Tool
Data // June 24, 2024

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. Get the Full Story Complete the form to unlock this...

Interviews & Exclusives
90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption

February 21, 2025
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks still remain. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

CMOs Discover GenAI as Market Research Tool

June 24, 2024
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology...