Co Branded Credit Cards news and trends

75% of Financially Stable Consumers Prefer Co-Branded Cards for Rewards

February 28, 2025
Cardless Raises $30 Million to Continue Developing Co-Branded Credit Cards
Investments // November 26, 2024

Cardless has raised $30 million in a funding round to support its continued development of co-branded credit card and loyalty products. The company will also use the new funding to hire talent in engineering and operations and expand in the major retail, eCommerce and small...

Mastercard and LuLu Collaborate on Cardless Payments
Payment Methods // July 05, 2024

Mastercard is expanding its partnership with Dubai-based retail conglomerate LuLu Group. The collaboration, announced Friday (July 5), will extend across the markets of Bahrain, Kuwait, Oman, Qatar, the United Arab Emirates and newly-added Saudi Arabia, integrating Mastercard’s expertise into Lulu Group’s operation. “The partnership will...

Wells Fargo and Rent-Rewards Card Bilt Deny Troubles Despite Reported $10M in Monthly Losses
Credit Cards // June 16, 2024

Wells Fargo and Bilt are denying reports that their co-branded credit card relationship is in trouble. The banking giant teamed with the FinTech startup in 2022 on a card that let users pay their rent while earning rewards points.  However, The Wall Street Journal (WSJ)...

38% of Consumers Earning Over $100K Carry Co-Branded Credit Cards
Credit Cards // May 13, 2024

PYMNTS Intelligence finds that 2.5 times as many consumers possess a general-use credit card than own a co-branded credit or store card.  Yet, because 27% of all U.S. consumers also have these more specialized cards, we wanted to take a closer look at their popularity....

Interviews & Exclusives
75% of Financially Stable Consumers Prefer Co-Branded Cards for Rewards

February 28, 2025
Higher costs and financial uncertainty are prompting many consumers to reassess their credit card choices. Financial stability plays a key role in how individuals select their cards, with factors like rewards and credit-building opportunities influencing their decisions. According to a PYMNTS Intelligence report, “Consumers’ Financial Health and Spending Priorities Guide Credit Card Choices,” a collaboration with […]

Are Co-Branded Credit Cards Facing an Existential Crisis?

May 07, 2024
General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider...

Quick Reads
Cardless Raises $30 Million to Continue Developing Co-Branded Credit Cards

November 26, 2024
Cardless has raised $30 million in a funding round to support its continued development of co-branded credit card and loyalty products. The company will also use the new funding to hire talent in engineering and operations and expand in the major retail, eCommerce and small and medium-sized business (SMB) markets, Cardless said in a Tuesday […]

Mastercard and LuLu Collaborate on Cardless Payments

July 05, 2024
Mastercard is expanding its partnership with Dubai-based retail conglomerate LuLu Group. The collaboration, announced Friday (July 5), will extend across the markets of Bahrain, Kuwait, Oman, Qatar, the United Arab...

Wells Fargo and Rent-Rewards Card Bilt Deny Troubles Despite Reported $10M in Monthly Losses

June 16, 2024
Wells Fargo and Bilt are denying reports that their co-branded credit card relationship is in trouble. The banking giant teamed with the FinTech startup in 2022 on a card that...

Indian FinTech BankBazaar Plans IPO in 2023, Expects to Hire 1,500

April 07, 2022
BankBazaar.com, a FinTech co-branded credit card issuer and online platform for free credit score, will go for an IPO in 2023, a report in the Times of India said Thursday...