Fao Schwarz news and trends

Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
Retail // September 12, 2022

Heading into the holiday season, Target has announced a multiyear agreement with FAO Schwarz in which the toy brand’s products will be available only at Target’s stores and website and at FAO Schwarz’s stores. With the agreement, there will be dedicated space for the toy...

FAO Schwarz Planning New Locations, Product Collections
Retail // February 14, 2019

Toy brand FAO Schwarz is continuing its resurgence with the announcement of several new locations and a few different licensing agreements to move beyond toys, according to reports. The brand will make forays into home, accessories and candy products, and will open a second airport...

Retail Pulse: Nike Opens Atlanta SNKRS Pop-Up; FAO Schwarz Plans London Store
Retail // February 01, 2019

Big brands are opening pop-up shops chock full of digital commerce technology and experiences for fans, and Nike is no exception. The company recently opened a SNKRS Pop-Up shop in Atlanta — as the city gears up for Sunday’s Super Bowl game between the Patriots and...

FAO Schwarz Plans To Open Stores In Canada, China
Retail // October 09, 2018

Months after Toys R Us’ bankruptcy filing, FAO Schwarz is planning on opening stores in the U.S. and abroad before the busy holiday shopping season. It intends to open permanent stores in China and Canada along with pop-up shops in Australia, Spain and the U.K., CNBC...

Interviews & Exclusives
Amazon’s New Toy Story

July 06, 2018
We admit, it may seem a strange time to declare toys sizzling — since, about a week ago, the nation’s largest purveyor of toys, Toys R Us, switched off the lights and closed its doors for the last time at locations nationwide. Geoffrey the Giraffe is, sadly, no more. Though millennial parents were hit with […]

Quick Reads
Target to Launch Early Holiday Deals, Hire 100K Workers

September 22, 2022
The holiday shopping season is starting Oct. 6-8 at Target, as one of the largest retail chains in the United States launches a Deals Day event with thousands of select items discounted for that window of time only. Target is also planning to hire as many as 100,000 employees for the holiday season in stores […]

Target Partners With FAO Schwarz on Exclusive Toys, Product Demos

September 12, 2022
Heading into the holiday season, Target has announced a multiyear agreement with FAO Schwarz in which the toy brand’s products will be available only at Target’s stores and website and...

FAO Schwarz Planning New Locations, Product Collections

February 14, 2019
Toy brand FAO Schwarz is continuing its resurgence with the announcement of several new locations and a few different licensing agreements to move beyond toys, according to reports. The brand...

FAO Schwarz Plans To Open Stores In Canada, China

October 09, 2018
Months after Toys R Us’ bankruptcy filing, FAO Schwarz is planning on opening stores in the U.S. and abroad before the busy holiday shopping season. It intends to open permanent stores...