Toy Stores news and trends

Retail Pulse: Toys R Us Returns With Small Retail Stores
Retail // July 19, 2019

Iconic brick-and-mortar retailers are sometimes reinvented, and return to the world of retail with smaller-format concepts. The parent of the Toys R Us brand, Tru Kids, plans to bring stores under the legendary name to the United States for the 2019 holiday season. Tru Kids...

Toys R Us May Return With Smaller Stores
Retail // June 24, 2019

Ahead of this year’s holiday season, defunct toy chain Toys R Us could be making a comeback: The remnant of the company will reportedly open a shopping website along with roughly six U.S. stores, Bloomberg reported, citing unnamed sources. Tru Kids Inc. CEO Richard Barry,...

Toys R Us Is Going Strong In Asia
Retail // January 07, 2019

While Toys R Us has disappeared from the United States, it is going strong in Asia, which plans to open 60 new stores throughout the region this year. According to the South China Morning Post, the company, backed by Fung Retailing Group, will open most...

Kroger Plans To Sell Toys R Us Brands For The Holidays
Retail // November 05, 2018

To dive into the toy market for the holidays, Kroger is teaming up with the hedge fund owners of formerly Toys R Us exclusive brands from Geoffrey’s Toy Box. The grocer plans to sell a selection of 35 products in almost 600 brick-and-mortar locations during...

Interviews & Exclusives
Amazon’s New Toy Story

July 06, 2018
We admit, it may seem a strange time to declare toys sizzling — since, about a week ago, the nation’s largest purveyor of toys, Toys R Us, switched off the lights and closed its doors for the last time at locations nationwide. Geoffrey the Giraffe is, sadly, no more. Though millennial parents were hit with […]

Quick Reads
LEGO Plans To Bring 35 Additional Stores To China

September 03, 2019
Even with a shift toward eCommerce sales, LEGO plans to bring 35 additional stores to China by the close of 2019. The move would take the total to over 140 in that country and almost 600 around the world, Reuters reported. “You cannot say the physical experience is not necessary, just because more is bought […]

Toys R Us May Return With Smaller Stores

June 24, 2019
Ahead of this year’s holiday season, defunct toy chain Toys R Us could be making a comeback: The remnant of the company will reportedly open a shopping website along with...

Toys R Us Is Going Strong In Asia

January 07, 2019
While Toys R Us has disappeared from the United States, it is going strong in Asia, which plans to open 60 new stores throughout the region this year. According to...

Kroger Plans To Sell Toys R Us Brands For The Holidays

November 05, 2018
To dive into the toy market for the holidays, Kroger is teaming up with the hedge fund owners of formerly Toys R Us exclusive brands from Geoffrey’s Toy Box. The...