Buybuy Baby news and trends

4 in 10 Omnichannel SMBs Use eCommerce to Reach New Markets
SMBs // April 11, 2024

As small and medium-sized businesses (SMBs) on Main Street, USA increasingly make their offerings available online, many are looking to digital channels to expand to new areas, PYMNTS Intelligence findings reveal. By the Numbers The PYMNTS Intelligence study “Main Street Health Survey Q4 2023: eCommerce...

Buybuy Baby Uses Expert Curation to Compete With Amazon
Retail // March 27, 2024

As specialty retailers are challenged to find ways to hold their own against retail giants such as Amazon, Buybuy Baby is leaning on its specialty selection to keep customers coming back to its digital and physical stores. Raina Khumush, director of marketing and digital, explained in an interview...

Buybuy Baby CEO Shares What Went Wrong and What They’re Changing
Retail // November 27, 2023

Earlier this year, the baby retailer buybuy BABY closed and liquidated 115 locations due to the bankruptcy of its parent company, Bed Bath & Beyond.  Nevertheless, under new ownership, the once-troubled brand is staging a comeback. Today, buybuy BABY is reemerging with 11 stores, a revamped...

Buybuy Baby Draws Interest Amid Bed Bath & Beyond Bankruptcy
Retail // June 02, 2023

Buybuy Baby, the baby gear retailer owned by Bed Bath & Beyond, has caught the attention of at least two bidders as its parent company works to auction off its assets. CNBC reported Friday (June 2) that investment firm Ankura Capital Advisors is advising an...

Interviews & Exclusives
Buybuy Baby CEO Shares What Went Wrong and What They’re Changing

November 27, 2023
Earlier this year, the baby retailer buybuy BABY closed and liquidated 115 locations due to the bankruptcy of its parent company, Bed Bath & Beyond.  Nevertheless, under new ownership, the once-troubled brand is staging a comeback. Today, buybuy BABY is reemerging with 11 stores, a revamped website, and a fresh business strategy.  In an interview with […]

Quick Reads
Buybuy Baby Draws Interest Amid Bed Bath & Beyond Bankruptcy

June 02, 2023
Buybuy Baby, the baby gear retailer owned by Bed Bath & Beyond, has caught the attention of at least two bidders as its parent company works to auction off its assets. CNBC reported Friday (June 2) that investment firm Ankura Capital Advisors is advising an unnamed bidder and has stated that the party is seeking […]

Bed Bath & Beyond Adds App, Registry, Rewards to Turnaround Efforts

September 29, 2022
A new app, a baby registry and a rewards program are among the latest services announced or introduced by Bed Bath & Beyond in its efforts to turn around its...

Bed Bath & Beyond Debuts Same-Day Delivery

September 29, 2020
In a move that expands omnichannel shopping offerings for shoppers ahead of the holiday season, Bed Bath & Beyond Inc. has rolled out same-day delivery from buybuy BABY and Bed...

buybuy BABY Rolls Out Design Squad For Nursery Inspiration

May 28, 2020
To provide a one-stop-shop for nursery design and inspiration, buybuy BABY rolled out Design Squad in conjunction with sister brand and digital interior design firm Decorist. The companies are both...