Fifa news and trends

AI Turns Sports’ Dead Air Into a Selling Season
Artificial Intelligence // August 14, 2026

Sports commerce has always clustered around the calendar, spiking for a tournament, a championship run or a merchandise drop. Between those peaks, the commercial relationship between a team and its fans goes dormant. Get the Full Story Complete the form to unlock this article and...

The World Cup’s Other Final: Platforms, Pizzas and a Planet Hitting ‘Buy Now’
The Weekender // July 25, 2026

Spain took home the trophy. The digital economy took everything else: our attention, our sleep, our snack budgets and, apparently, our remaining sense of distance. Uber data supplied to PYMNTS says one fan treated a 266-mile ride from Arlington to Houston as perfectly normal match-day...

The $40 Billion Kickoff: Why FIFA 2026 Is a Global Payments Stress Test
Global Payments // March 21, 2026

If the Super Bowl is America’s annual excuse to overinvest in snacks and LED televisions, the FIFA World Cup is the planet’s far more glamorous version of the same impulse. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
Retail // September 08, 2023

From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their marketing and products. This shift toward inclusivity is a response to societal changes and a strategic move to engage a...

Interviews & Exclusives
The World Cup’s Other Final: Platforms, Pizzas and a Planet Hitting ‘Buy Now’

July 25, 2026
Spain took home the trophy. The digital economy took everything else: our attention, our sleep, our snack budgets and, apparently, our remaining sense of distance. Uber data supplied to PYMNTS says one fan treated a 266-mile ride from Arlington to Houston as perfectly normal match-day transportation, while another logged trips at 10 venues in all […]

Quick Reads
FIFA World Cup Adds $3.5 Billion to New York and New Jersey Economies

August 26, 2026
The FIFA World Cup 2026 generated $3.5 billion in total economic impact across New York and New Jersey, New York Gov. Kathy Hochul said in a Wednesday (Aug. 26) press release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]

Visa to Bring Contactless Payments to World Cup

November 17, 2022
Visa is bringing a contactless payments network to this year’s World Cup, joining a legion of companies attempting to make paying easier for sports fans. Get the Full Story Complete...

FIFA World Cup Kicks Off in the Upland Metaverse

November 09, 2022
Upland, a mirror metaverse that replicates real-world locations in virtual reality announced on Wednesday (Nov. 11) that it has begun a multiyear partnership with FIFA that will start with the...

Visa’s New Soccer Video Game Helps People Score Financial Skills

September 26, 2022
Soccer fans can score points while learning more about personal finance with a new version of a soccer video game from Visa being released just as momentum is beginning to...