Firework news and trends

Firework Unveils AI-Powered Virtual Shopping Assistant
Artificial Intelligence // January 10, 2024

Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

YouTube Presents Contextual Commerce Opportunity for Food Brands 
Social Commerce // July 24, 2023

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Food Brands Eye Social Commerce Despite Disappointing Results
Social Commerce // June 12, 2023

Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated by early moves in the space. Get the Full Story Complete the form to unlock...

Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
Retail // September 21, 2022

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Interviews & Exclusives
US Consumers Demand Brand-Friendly Shoppable Video Content

May 06, 2024
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you […]

Quick Reads
Firework Unveils AI-Powered Virtual Shopping Assistant

January 10, 2024
Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, […]

Walmart Connect Launches Program to Boost Social Commerce

September 20, 2022
Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers access channels such as social...

Shoppable Video Firm Firework Raises $150M at $750M Valuation

May 24, 2022
Firework, a company that creates livestream video shopping events for retailers, has raised $150 million in a Series B funding round, according to a Tuesday (May 24) press release. Get...