Free Gift news and trends

Sephora Asks Customers to Pay $25 for Their Own Birthday Perk
Retail // May 05, 2023

In times of inflation, nothing is safe. Not even freebies on your birthday. In the latest inflation stunt since costs on shipping is Sephora’s efforts to launch a $25 online purchase minimum in order to receive a birthday gift.   Get the Full Story Complete the form...

Interviews & Exclusives
How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook

August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]