Loyalty/page/13 news and trends

Flex Credentials Give Retail Rewards a Second Act
Loyalty & Rewards // April 02, 2026

A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another discount? A richer store card offer? Or do you accept that the shopper you want is no longer building a...

The Next Battle in Credit Won’t Be for Top of Wallet
Credit Cards // March 11, 2026

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space
Credit Cards // March 09, 2026

Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

How Brands Are Reinventing Loyalty for the AI Decision-Maker
artificial intelligence // March 03, 2026

The most consequential customer a brand will acquire in 2026 may never read a promotional email, react to a banner ad or feel the emotional pull of a well-crafted rewards tier. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Interviews & Exclusives
Royal Bank of Canada Makes Travel the New Test for Card Loyalty

April 06, 2026
The contest for customer loyalty among card issuing banks has moved well beyond points, as institutions confront a market where rewards have become routine and differentiation increasingly elusive. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

Flex Credentials Give Retail Rewards a Second Act

April 02, 2026
A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another discount? A richer store card...

The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space

March 09, 2026
Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. Get the Full Story Complete the form to...

Visa Urges Banks to Rethink Loyalty Beyond Credit Card Rewards

January 27, 2026
The perceptions and realities of rewards programs are changing as consumers redefine what good loyalty looks like. Simple loyalty mechanics are no longer enough. Get the Full Story Complete the...

Quick Reads
Visa Debuts Visa Private for Wealthier Cardholders in UAE

September 15, 2025
Visa has introduced Visa Private, an offering designed for wealthier cardholders. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

BMO and Mastercard Launch New Travel Rewards Card

August 18, 2025
BMO has launched a new travel rewards card with Mastercard, saying the card meets frequent travelers’ demands for rewards and benefits. Get the Full Story Complete the form to unlock this article...

Card Rewards at ‘Inflection Point’ as Companies Court Ultra-Rich

August 17, 2025
Have you found yourself struggling to make the most of your credit card rewards? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Lyft Will Let Riders ‘Favorite’ or Block Drivers 

July 24, 2025
Lyft is letting riders “favorite” the drivers they appreciate, and block the ones they don’t. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...