Oura news and trends

Oura Launches Amazon Brand Store for Smart Rings
Retail // March 08, 2024

Oura has begun selling its smart rings on Amazon. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

Smarter Wearables Highlight Demand for Real-Time Fitness Data
Wearables // March 07, 2024

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

ŌURA Wants to Be the Wearable of Choice for Consumers
Wearables // November 06, 2023

Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover,...

Oura Acquires Proxy to Expand Into Payments and Authentication
Biometrics // May 09, 2023

Oura has acquired Proxy in a bid to expand into payments and authentication. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

ŌURA Wants to Be the Wearable of Choice for Consumers

November 06, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave...

Quick Reads
Oura Launches Amazon Brand Store for Smart Rings

March 08, 2024
Oura has begun selling its smart rings on Amazon. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to […]

Oura Acquires Proxy to Expand Into Payments and Authentication

May 09, 2023
Oura has acquired Proxy in a bid to expand into payments and authentication. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Oura Begins Offering Wellness-Oriented Wearable Technology at Best Buy

April 24, 2023
Oura’s wellness-oriented smart ring is becoming available at Best Buy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Wearable Health Tech Maker Oura Raises $100 Million

May 04, 2021
The wearable fitness manufacturer Oura announced a $100 million Series C on Tuesday (May 4), a funding round that brings the company’s total financing to just over $148 million. Get...