Peloton is repositioning itself as a holistic wellness brand, expanding beyond its origins in connected fitness as part of a broader turnaround strategy to return to growth and sustainable profitability. “We are coming to understand better the importance of strength, stress management, sleep and nutrition...
Echelon Fitness is rolling out a generative artificial intelligence (GenAI) assistant for the users of its fitness equipment that adds a unique personalization capability: You can “talk” to a chatbot to make changes to your custom workout plan. See too many 45-minute workouts in the...
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. Kecia Steelman, who became the company’s president and CEO Jan. 6, said during the call that Ulta Beauty...
In the age of digital transformation, Life Time seeks to strengthen its customer loyalty and engagement through a major expansion of its digital fitness offerings. By adding 100 new on-demand classes and additional meditation sessions to its app, Life Time is meeting the demand for...
March 25, 2025
Echelon Fitness is rolling out a generative artificial intelligence (GenAI) assistant for the users of its fitness equipment that adds a unique personalization capability: You can “talk” to a chatbot to make changes to your custom workout plan. See too many 45-minute workouts in the schedule? Audibly tell the AI to swap those out with […]
January 09, 2025
Amazon and Walmart are each carving out new territories in response to consumer demands, but their approaches are quite different. Amazon is focusing on the automotive industry, particularly through connected...
June 18, 2024
Health is wealth — but all too often, wealth can have an outsize impact on health. Financial stability directly influences an individual’s ability to access healthcare, particularly preventative services. And...
March 15, 2024
Your next massage could be powered by artificial intelligence (AI), a sign of how AI technology is overtaking the wellness industry. With $80 million in funding, Aescape is poised to introduce...
January 08, 2026
Walmart has launched a digital destination designed to help customers access health and wellness services and products. The new Better Care Services offers access to third-party providers for urgent care and behavioral health, Eli Lilly and Company’s direct-to-consumer offering LillyDirect, and personalized food and recipe recommendations from Walmart’s artificial intelligence-powered Nutrition Hub, the company said […]
March 13, 2025
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. Kecia Steelman, who...
May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late...
September 18, 2023
Truemed, a firm that aims to help individuals use their tax-free health savings accounts (HSAs) or flexible spending accounts (FSAs) for healthy food, exercise and supplements, publicly launched Monday (Sept....
