Planet Fitness news and trends

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness
Headspace Outruns Planet Fitness in October Rankings
Fitness // November 10, 2025

Fitness, it turns out, is an inside job when it comes to the PYMNTS App provider rankings for the category. Because it wasn’t the usual suspects that made the biggest jumps for the month of October. It was a meditation app. More specifically, it was...

From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
Retail // March 09, 2024

This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective — and more in touch with what women actually want — than others. On the wackiest end of things, cryptocurrency exchange...

Planet Fitness: 25% of Members Now Gen Z
Earnings // February 22, 2024

Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part to the company’s efforts to recruit high school students, management said during a Thursday (Feb. 22) earnings call. “We aim...

Strava 22 Points Ahead of Closest Competitor in Provider Ranking of Fitness Apps
Fitness // December 28, 2023

It’s time to make New Year’s resolutions, and if one of yours is to get fit, PYMNTS’ Provider Ranking of Fitness Apps could help. Each month, PYMNTS determines the most popular apps in the fitness industry using certain metrics. The overall score is calculated based...

Interviews & Exclusives
Headspace Outruns Planet Fitness in October Rankings

November 10, 2025
Fitness, it turns out, is an inside job when it comes to the PYMNTS App provider rankings for the category. Because it wasn’t the usual suspects that made the biggest jumps for the month of October. It was a meditation app. More specifically, it was Headspace. It posted a six point gain to add to […]

Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition

November 07, 2023
Planet Fitness reported strong third-quarter (Q3) performance that it attributes to growing membership among Generation Z consumers. “We continue to see our strongest net member growth for Gen Zs who now make up...

Subscription Businesses Test New Pricing Models to Curb Membership Churn

August 30, 2023
The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on...

Quick Reads
Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. The fitness chain reported year-end and quarterly earnings Tuesday (Feb. 24) showing that it had wrapped 2025 with 20.8 million members, while also marking a record-setting 104 club openings during its fourth quarter. CEO Colleen Keating highlighted the company’s push […]

Planet Fitness: 25% of Members Now Gen Z

February 22, 2024
Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part to the company’s efforts to...

Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z

August 03, 2023
Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” On a Thursday (Aug. 2) earnings call, CEO Chris Rondeau highlighted the strong demand for the brand,...

Sweatcoin Walks Over Competition in Fitness App Rankings

November 15, 2022
This edition of PYMNTS’ Provider Ranking of Fitness app brings to light eleven contenders ready to sweat it to the top. Our top contender is unswayable from No.1. There’s a...