Social Commerce 2/page/4 news and trends

TikTok Shop on Track to Seize 10% of Retail Sales
Social Commerce // April 29, 2026

TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. Get the Full Story Complete the form...

Musk’s X Money App Moves Closer to Public Debut
financial apps // April 26, 2026

Elon Musk’s payments-and-banking-focused “everything app” is reportedly moving closer to reality amid multiple unanswered questions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

QVC Was TikTok Shop Before TikTok Shop
The Weekender // April 18, 2026

QVC this week announced it is filing for bankruptcy, which makes this a fitting moment to revisit one of the great retail magic tricks of the modern era: selling people things they did not know they wanted, in real time, from the couch, with a...

X Money Tests Whether Social Commerce Can Hold Consumer Deposits
Social Commerce // April 17, 2026

Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Interviews & Exclusives
X Money Tests Whether Social Commerce Can Hold Consumer Deposits

April 17, 2026
Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

95% of Shoppers Research Influencer Picks Before Buying

January 27, 2026
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form...

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

October 02, 2025
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Mobile-First Gives Rural Small Businesses a Real Shot at Growth

August 18, 2025
Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone...

Quick Reads
Wayfair Deploys AI and Influencers to Beat Furniture Slump

April 30, 2026
Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday (April 30) earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

TikTok Shop on Track to Seize 10% of Retail Sales

April 29, 2026
TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen,...

Musk’s X Money App Moves Closer to Public Debut

April 26, 2026
Elon Musk’s payments-and-banking-focused “everything app” is reportedly moving closer to reality amid multiple unanswered questions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

TikTok Shifts Seller Focus to Enterprise Brands

January 21, 2026
TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...