Taco Bell news and trends

Apps and Digital Deals Connect With Cautious Consumers in Q2
Mobile Applications // August 07, 2025

Fast-food chains are still ringing up sales, but the diners they serve look different from a year ago. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Taco Bell Parent Accelerates AI Innovation With Nvidia
artificial intelligence // March 18, 2025

Quick-service restaurant (QSR) giant Yum! Brands has partnered with Nvidia to develop and scale artificial intelligence (AI) technologies for its restaurants. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Restaurant innovation // November 15, 2024

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Voice AI Orders Go Mainstream With QSRs Leading the Way
Voice Activation // November 08, 2024

That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation has become serious business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Interviews & Exclusives
Voice AI Orders Go Mainstream With QSRs Leading the Way

November 08, 2024
That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation has become serious business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend

July 12, 2024
As Taco Bell continues its paid subscription push — its “passes” — the quick-service restaurant (QSR) giant is seeing that, by offering a wider range of options tailored to different...

Taco Bell COO Sheds Light on Drive-Thrus Becoming Drive Unders

June 08, 2022
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Taco Bell Speaks Out About Aggregators and Retaining Control of Customer Relationships

December 01, 2021
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Quick Reads
Taco Bell Finds Voice AI Still Needs a Human Touch

August 28, 2025
Taco Bell is reportedly rethinking how it deploys voice artificial intelligence (AI) in its drive-through locations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement

November 15, 2024
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns....

Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus

July 31, 2024
Taco Bell will add AI voice technology to hundreds of its drive-thrus by year’s end. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Yum Brands Doubles Tech Spending, Expands Use of Generative AI

April 01, 2024
Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. Get the Full Story Complete the form to unlock this article and enjoy...