Brian Niccol news and trends

Starbucks CEO Focuses on Brand; Cites ‘Near-Term’ Challenges
Earnings // January 28, 2025

Amid a challenging quarter marked by declining sales and reduced customer traffic, Starbucks CEO Brian Niccol remains confident about the company’s strategic direction. Since assuming leadership four months ago, Niccol has emphasized enhancing customer experiences, operational improvements, and strategic investments as key components of Starbucks’...

Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
Earnings // January 27, 2025

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of policy changes. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Chipotle Names Interim CEO Scott Boatwright as CEO
Personnel // November 11, 2024

Chipotle has named Interim CEO Scott Boatwright as CEO and member of the board, effective immediately. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Starbucks Plans Revival Strategy as Customer Visits Decline
Earnings // October 30, 2024

Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Quick Reads
Starbucks ‘Leaning Into Coffeehouse Culture’ as ‘Sit-and-Stay’ Visits Increase

March 23, 2025
Starbucks’ effort to reestablish itself as a coffeehouse is reportedly bearing fruit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Chipotle Names Interim CEO Scott Boatwright as CEO

November 11, 2024
Chipotle has named Interim CEO Scott Boatwright as CEO and member of the board, effective immediately. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

New Starbucks Boss Reportedly Pulling Back on Discounted Drinks

October 14, 2024
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering

August 18, 2024
Is Starbucks’ mobile app the company’s greatest weakness? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...